The world’s richest man, Elon Musk, has taken to Twitter to advertise his newly launched perfume called “Burnt Hair”.
It was gathered that that he said sold 10,000 bottles to earn a million dollars in just a few hours.
“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk asked on Twitter, where he now describes himself as a perfume salesman.
The fragrance is presented as “The Essence of Repugnant Desire.” The fragrance, in a red bottle, is “omnigender,” and its not cheap: It costs $100.
Consumers can buy it only online at the Boring Co. website. This price includes tax and domestic shipping. International customers pay extra.
Besides credit cards and the usual digital payment options, people can buy the perfume with dogecoin, a cryptocurrency for which Musk is a main influencer.
Just hours after launching it, Musk said that more than 10,000 units had been sold, translating to $1 million in revenue.
“10,000 bottles of Burnt Hair sold!” the billionaire said on Oct. 11. He then trolled the media, as usual. “Can’t wait for media stories tomorrow about $1M of Burnt Hair sold 🤣”
