More than 12 million players logged in for Fortnite’s concert on Thursday, featuring Travis Scott, with reviewers calling it “stunning” and “spectacular”.
Many more are expected to have watched via streaming platforms such as Twitch and YouTube.
BBC reports that, it included a skyscraper-sized version of Scott teleporting across the landscape as he performed his songs.
Fortnite is one the world’s most popular games, attracting millions of young players from across the globe.
The vast audience for the performance beat the previous Fortnite music event, an in-game gig by electronic dance music artist Marshmello in February 2019, which attracted more than 10 million viewers.
Scott used the opportunity to reveal a new song, while players celebrated the event with themed in-game items.
Those who missed the debut can catch “encore” performances at the weekend.
A digital version of Scott performed a fully-animated, scripted 10-minute set – shorter than a concert performance.
As Scott moved from song to song, his virtual avatar changed – first into a cyborg, then a fluorescent spaceman.
The landscape shifted and crumbled around players on an enormous scale.
After it was over, Scott tweeted:
“Honestly today was one of the most inspiring days. Love every single one of you guys.”